diff --git a/README.md b/README.md
index a3eabb52..09335605 100644
--- a/README.md
+++ b/README.md
@@ -18,9 +18,9 @@ Docker registry v2 command line client.
 
 #### Binaries
 
-- **darwin** [386](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-darwin-386) / [amd64](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-darwin-amd64)
-- **linux** [386](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-linux-386) / [amd64](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-linux-amd64) / [arm](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-linux-arm) / [arm64](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-linux-arm64)
-- **windows** [386](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-windows-386) / [amd64](https://github.com/jessfraz/reg/releases/download/v0.9.0/reg-windows-amd64)
+- **darwin** [386](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-darwin-386) / [amd64](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-darwin-amd64)
+- **linux** [386](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-linux-386) / [amd64](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-linux-amd64) / [arm](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-linux-arm) / [arm64](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-linux-arm64)
+- **windows** [386](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-windows-386) / [amd64](https://github.com/jessfraz/reg/releases/download/v0.10.0/reg-windows-amd64)
 
 #### Via Go
 
@@ -39,7 +39,7 @@ USAGE:
    reg [global options] command [command options] [arguments...]
 
 VERSION:
-   version v0.9.0, build 3b7dafb
+   version v0.10.0, build 3b7dafb
 
 AUTHOR:
    @jessfraz <no-reply@butts.com>
diff --git a/VERSION b/VERSION
index f979adec..bf057dbf 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-v0.9.0
+v0.10.0